Facebook Marketplace offers dealers a lot of opportunities to buy private party vehicles. As the largest social network, users rely on this platform for its familiarity and ease of use, but how can dealers get the most out of their negotiation experience? Our Acquisition Council is breaking down top Facebook Marketplace tips to help you maximize your acquisition strategy.
With nearly 1 billion active monthly users, Facebook Marketplace is a force to reckon with, helping people buy and sell used items. Sellers upload photos and critical information about their vehicle such as make, mileage, and more, allowing buyers to filter and search based on their needs. While there is always room for scammers, Facebook Marketplace at least adds more credibility than Craigslist, where users are completely anonymous.
Facebook opens the door to countless vehicles in your area, but that doesn’t mean the acquisition process doesn’t come without challenges. Many dealers have found that sellers can be wary of working with dealerships due to past experiences and misconceptions, so it may take some extra selling expertise to make the deal go smoothly.
Many sellers may not be aware of some of the issues that go into selling their vehicle to an individual. Some of these pitfalls include:
Because of these potential problems, it’s valuable to remind sellers that working with a dealership provides the following value:
Stressing the benefits of your dealings can help sellers be more comfortable working with a dealership!
At VAN, we want you to succeed. For more buying tips, visit our Learning Center to sign up for our live monthly webinars to learn tried-and-true tips from dealers just like you.