Discover how one Infiniti dealership on the West Coast managed to significantly boost their bottom line by integrating strategic stocking grades into their CRM system.
Embracing Innovative Solutions
Tom shares that a West Coast Infiniti dealer faced the challenge of needing to buy used cars without sufficient resources to allocate human capital for the task. By utilizing VAN’s innovative approach, they were able to push favorable stocking grades and strategy actions directly into their CRM. This tactic enabled their Business Development Center (BDC) to take charge of the process, streamlining their operations significantly.
Boosting High-Margin Sales
The dealership saw an incredible turnaround, purchasing five or six high-margin cars every month. This generated front-end profits ranging from $2,000 to $4,000 per vehicle, with additional back-end finance profits. This approach has proven to be a game-changer, showing that even small changes can lead to substantial financial benefits.
Strategic Integration for Better Results
Tom emphasizes that the key to this success story lies in the strategic integration of stocking grades into the dealership’s CRM. This allowed the dealership’s BDC to effectively manage the buying process, leading to consistent high-margin purchases and a significant boost to their bottom line.
Real-World Impact
This real-world application has demonstrated just how impactful such small but strategic changes can be. The Infiniti dealership’s experience underlines the importance of using innovative tools and strategies to overcome resource constraints and improve profitability.
Ready to optimize your dealership's buying and selling strategies? Contact VEHICLE ACQUISITION NETWORK for expert guidance and achieve better outcomes.
