Dealers, It's Time to Reclaim Your Market and Your Profits!
CarMax has set an aggressive pace in vehicle acquisition, purchasing a staggering 269,000 vehicles directly from consumers over just three months—May, June, and July of 2024. This represents a monumental 90% of their total acquisitions for the quarter. Notably, CarMax is bypassing traditional auction avenues, which frequently burden dealers with exorbitant fees, and is focusing directly on the consumer market. It's a strategy that not only enhances their inventory but also captures potential customers that should be stepping into your showroom.
Those Cars Should Be On Your Lot.
More critically, each customer engaging with CarMax is a missed opportunity—an individual who could and should be sitting across from you in your dealership, contemplating their next purchase.
Consider these questions:
The Path Forward is Clear:
- Buy from the Public:
Every car you lose is an avoidable loss. Embracing direct acquisition from the public can significantly bolster your inventory and profitability. Tools like the Vehicle Acquisition Network (VAN) offer innovative solutions to simplify and streamline this process, ensuring you tap into this vital market effectively. - Use the Right Tools:
Streamline private-party acquisition instead of wasting time. With platforms like VAN, dealerships can leverage technology for market scanning, relationship management, and efficient communication—with automated messaging and AI-enhanced searches—making private vehicle acquisition a seamless process. - Train Your Team:
Private sellers are different. Teach your people how to close them. Effective training programs that focus on negotiating and closing deals with private sellers can transform your acquisition strategy. It's about equipping your team with the skills to navigate these unique transactions successfully.
Private Party Acquisition Isn't Just an Idea—It's a Proven Strategy. The only question remaining: Are you prepared to fight for your market, or will you stand by as others seize it from you?
Time to Choose.
Embrace this pivotal moment to adapt and thrive, ensuring your lot becomes the destination for vehicles and customers alike.
Ready to optimize your dealership's buying and selling strategies? Contact VEHICLE ACQUISITION NETWORK for expert guidance and to achieve better outcomes.