If you've ever participated in a dealer auction, you understand the way business is run from an insider's point of view. You also know that no one necessarily fights fair to get what they want. If that means greasing the auctioneer's palm to drive up the price of a used vehicle for a competitor who's a friend, you do it.
All's fair in love and war--right? It's called "getting rolled."
You also know from experience that you don't buy cars you like, but cars that sell. How many times has this happened at your dealership: your new acquisition guy comes back fresh from auction all excited, with a nice Porsche, specialized or tricked out BMW, etc.? How much time, money and inventory were wasted or lost on the instantaneous high gained from these or other similar personal "wish-list" purchases?
The Auction - Episode 2. Pick Your Mark
Synopsis: "The kid” learns how to “pick your mark” at the auction and why you don't want to buy cars that YOU like. As Hank says, “cars are like children... the older they get, the more they have problems." Pro Tip: Don’t just buy the cars YOU like. Buy the cars that will sell!”
Lots of unnecessary drama and games. Now you have more than a couple of reasons to avoid this antiquated auction process. There's an alternative--a much more feasible solution.
Connecting Dealers with Individual Sellers
VAN adds the consumer to your acquisition strategy so your dealership yields better margins. By using text messaging for high engagement with local consumers selling their vehicles, we provide you with a 35%-plus combined text/call response rate nationally. You can reply to responding text messages via email or CRM.
You also avoid wasteful purchases with reporting that allows you to monitor your team’s effectiveness in minutes, not after-the-fact! Plus, get a per-unit higher gross average with our methodology.
> Ask for a free demo today. With VAN, you aren't a customer, you're a partner.
About 'The Auction'
The Auction is a 12-part series of videos casting a humorous light on dealer auctions and the practice of sourcing used vehicles from private party sellers. We will be featuring a new episode each week over the next 6 months.
Each video depicts a different scenario many of us have experienced at dealer auctions, and weaves in the idea of buying from individuals profitably and efficiently.
The series was written produced by Joe Webb. See full credits in the videos.