How to Modernize the Trade Evaluation Process to Increase Profits

The vehicle trade evaluation process at dealerships is one that creates some of the highest levels of anxiety for customers. There are several factors that contribute to this, but when approached properly, dealers have an opportunity for this part of the process to be not just bearable, but als fun and enjoyable for the customer.

To achieve this, you need a proven and defined process, one that is designed to allow the customer to feel comfortable and trust what is going on. By doing so, you will help ensure the customer has a more pleasant experience, and help maximize your gross profit potential as well.

In this video, we introduce Mike Anderson from The Rikess Group, who has been working with dealers for nearly 30 years to provide an effective, transparent, and negotiation-free trade evaluation process. Mike joined us in April 2018 for our monthly best practices and training webinar, to share the process he and his team designed and have used for training thousands of dealers.

The benefits of modernizing the evaluation process are:

1. Optimize the customer experience
2. Maximize gross profits

The Goal? To see and utilize an improved process to acquire more vehicles at high profit margins.

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